Title	SOUNDS FROM TORTURE
Brand	AMNESTY INTERNATIONAL PORTUGAL
Product/Service	STOP TORTURE
Category	B08. FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company	LEO BURNETT LISBOA, PORTUGAL
Advertising Agency	LEO BURNETT LISBOA, PORTUGAL

Name	Company	Position
Luciana Cani	Leo Burnett Lisboa	Executive Creative Director
Steve Colmar	Leo Burnett Lisboa	Copywriter
Nuno Salvaterra	Leo Burnett Lisboa	Head Of Art/Designer
Nuno Frade	Leo Burnett Lisboa	Head Of Digital Production
Leonardo Pinheiro	Leo Burnett Lisboa	Art Director
Jaime Nascimento	Leo Burnett Lisboa	Copywriter
Raul Palhares	Leo Burnett Lisboa	Copywriter
Emanuel Serodio	Leo Burnett Lisboa	Sound Designer
Hugo Lage	Leo Burnett Lisboa	Director
Cristina Almeida	Leo Burnett Lisboa	Production Director
Nuno Pina	Freelancer	Production Art Director
Henrique Serra	Freelance	Dop
Cristovão	Exposed Image	Photographer
	JSVC	Builders
	Grupo Nova Imagem	Studio And Lightning
	Skills Studio	Sound Capture
	Dizplay	Audio Post Production
	Todos.pt	Studio

Creative Execution

Musicians and artists were invited to build this new musical instrument. Hammers, barrels, knives, pliers, boiling, battery, ropes, were put together to make this sound echoing on the website soundsfromtorture.com. At this website, it’s possible to test each part of the drum set and to compare both sounds. One provoked by pain, other by music.

The sound caught the ears of musicians and the press, who helped amplifying it. While the musicians played the drum set, the press made it sound louder. And now Amnesty International has a new instrument to help victims of torture and abuse be heard across Portugal.

In many countries, people suffer from torture and abuse, everyday. A sound that is not heard by everyone. If the suffering of torture victims wasn't being heard, we decided to amplify this sound so everyone would listen to this call for help. In order to do that, we built a drum set from several instruments used in torture methods.