| Title | WORLD OF SWISS |
| Brand | SWISS INTERNATIONAL AIR LINES |
| Product/Service | INTERACTIVE BRAND PLATTFORM |
| Category |
A01. INTERFACE & NAVIGATION |
|
Entrant Company
|
HINDERLING VOLKART Zürich, SWITZERLAND
|
|
Advertising Agency
|
HINDERLING VOLKART Zürich, SWITZERLAND
|
|
Production Company
|
LAUSCHSICHT Zürich, SWITZERLAND
|
Credits
| Michael Hinderling |
Hinderling Volkart AG |
Creative Direction |
| Claudia Widmann |
Hinderling Volkart AG |
Consulting |
| Severin Klaus |
Hinderling Volkart AG |
Interaction Development |
| Michael Bischof |
Hinderling Volkart AG |
Technology/Development |
| Muriel Droz |
Hinderling Volkart AG |
Consulting/Project Manager/Producer |
| Sébastien Donzel |
Hinderling Volkart AG |
Consulting/Project Manager |
| Milo peter |
Hinderling Volkart AG |
Art Direction |
| Iwan Negro |
Hinderling Volkart AG |
Art Direction |
| Christoph Wieseke |
Hinderling Volkart AG |
Web Development |
| Dario Merz |
Hinderling Volkart AG |
Interaction Development |
| Tomasz Slawnikowski |
Hinderling Volkart AG |
Interaction Development |
| Kevin Blanc |
LAUSCHSICHT AG |
Director Director Script/Camera/Editing |
| Alain Renold |
LAUSCHSICHT AG |
Director Director Script/Camera/Editing |
| Michael Ricar |
|
Composer |
Creative Execution
World of SWISS is an interactive brand experience platform that lives next to the booking-focused swiss.com website.
By scrolling - the user flies through the world of SWISS. The journey starts in the alps, where they can pick a predefined themeroute or move up into the clouds and pick a topic that catches their attention.
The fleet above the clouds let the user learn more about it.
Each aircraft is linked to a live route network showing its current position.
The map also shows information about every destination around the globe with direct links to the booking website swiss.com
World of SWISS went around the globe within seconds. Posts, tweets, comments and likes flooded the community. The booking of SWISS.com flights rised to an continuous average of +10 to 15% since the launch in April 2014.
How can we build a brand experience in the digital world? The goal was to epxerience the values of SWISS (Quality and love of detail, Swissness, closeness to our guests) in a new way and give a look behind the scenes.