Winners & Shortlists

WORLD WIDE WOOD

TitleWORLD WIDE WOOD
BrandPLANT-FOR-THE-PLANET
Product/ServiceWEBSITE
Category C01. WEBSITE
Entrant Company LEAGAS DELANEY HAMBURG, GERMANY
Advertising Agency LEAGAS DELANEY HAMBURG, GERMANY
Credits
Name Company Position
Hermann Waterkamp/Stefan Zschaler Leagas Delaney Hamburg Executive Creative Direction
André Hennen/Jan Wölfel Leagas Delaney Hamburg Creative Direction
Daniel Patterson/Alina Gampert Leagas Delaney Hamburg Art Direction
Björn Lange Leagas Delaney Hamburg Concept
Christian Rieger/Merten Hellmann/Johannes Goss Leagas Delaney Hamburg Screen Design
Mareike Kalhoefer/Deima Ruschkies/Kristina Düver/Matthias Grundner/Ines Wurm/Jes Leagas Delaney Hamburg Graphic Design
Sebastian Weber/Katrin Wesslowski/Hannah Johnson/Michael Kinadeter/Urs Blohm/Max Leagas Delaney Hamburg Copywriter
Thomas Dirfard/Lotte Strasburger/Heinke Kraack Leagas Delaney Hamburg Account Manager
Viktoria Hall/Almuth Spieker Ruiz Leagas Delaney Hamburg Cutter
Ronald Mau Leagas Delaney Hamburg Postproduction
Demodern Gmbh Digitalagentur Programming
Seitwerk Gmbh Programming

Creative Execution

The heart of the new website is the World Wide Wood, where everyone can plant a tree with just one click. The children use donated money to plant these trees in the real world. Everything was designed and made by children, then scanned or photographed to be turned into a colourful and entertaining online experience. They payment process is seamlessly integrated and can be completed via PayPal in a few seconds. New trees make the site grow and increase its impact on the environment. Subpages and the official tree counter are also visualized with handcrafted illustrations inspired by the children.

In its first month after the relaunch, the new website had 67% more unique visitors than the monthly average used to be. The average session time increased from 18 seconds to 4:25 minutes. As a result, the amount of trees donated via the website increased by more than 300%.

The children’s initiative Plant-for-the-Planet plants trees all over the world to fight the climate crisis. Since the movement was founded by the 9-year-old Felix Finkbeiner, the organisation relies on donations to plant new trees. Therefore the children wanted to completely redesign their website, so that it would make the donation process playful and easy in order to reach as many potential supporters as possible. We had to create a way to donate trees, so easy even a child could do it. So we let the children themselves participate from the very beginning, starting with the design process. The idea of a virtual forest was born, in which users can plant a tree online.