| Title | NIKE PLAY RUSSIAN |
| Brand | NIKE |
| Product/Service | NIKE |
| Category |
B03. OTHER CONSUMER PRODUCTS |
|
Entrant Company
|
JSC INSTINCT Moscow, RUSSIA
|
|
Advertising Agency
|
JSC INSTINCT Moscow, RUSSIA
|
Credits
| Alexey Meshkov |
Instinct |
Creative Director |
| Nikolay Fabrika |
Instinct |
Digital Creative Director |
| Dmitry Moiseev |
Instinct |
Copywriter |
| Ksenia Dengina |
Instinct |
Copywriter |
| Timur Abdusheev |
Instinct |
Art Director |
| Petr Frolikov |
Instinct |
Art Director |
| Maxim Demkin |
Instinct |
Senior Creative Designer |
| Elena Tochilkina |
Instinct |
Senior Account Manager |
| Ksenia Perminova |
Instinct |
Account Manager |
| Victoria Sogrina |
Instinct |
Junior Account Manager |
| Aleksandra Napalkova |
Instinct |
Senior Digital Manager |
| Anna Gavrishina |
Instinct |
Senior Digital Manager |
| Tatyana Savina |
Instinct |
Digital/Social Media Strategic |
| Anna Chaplygina |
Instinct |
Digital Producer |
Creative Execution
We looked for #playrussian content and created a digital hub
USEFUL:
The current link: http://pr-front.elasticbeanstalk.com/ that we put in the URL link is just our test version of the site (placed on the server of our production company), the content is not final.
We couldn't open the campaign link playrussian.nike.com. The project is closed and it's really difficult to open it even for a short period because the site was supervised by Global NIKE Team and they had strong terms & conditions.
We are ready to send the official letter with a signature and stamp from NIKE Client to approve that the campaign was real.
We inspired to Play Russian in social. Playrussian events took place in Moscow: Winter running, Winter football,
Winter everything
Even that Nike is not a sponsor of Olympics it became the most discussed sports brand this winter
Nike is not a winter brand in Russia.
Before the Sochi Olympics when Russia is in focus we asked Russians to show the world what it means to play Russian.
Because we Russians are not normal: the lower the higher