Title	LAST COMMENT
Brand	BURGER KING
Product/Service	BURGER KING
Category	F02. RESPONSE/REAL-TIME ACTIVITY
Entrant Company	BUZZMAN Paris, FRANCE
Advertising Agency	BUZZMAN Paris, FRANCE

Name	Company	Position
Georges Mohammed Chérif	BUZZMAN	Ceo/Creative Director
Thomas Granger	BUZZMAN	Vice President
Julien Levilain	BUZZMAN	Associate Director
Pierre Guengant	BUZZMAN	Account Manager
Loïc Coelho	BUZZMAN	Account Executive
Pierre Olivier Dezeque	BUZZMAN	Art Director
Julien Scaglione	BUZZMAN	Head Of Social Media
Thomas Schmitt	BUZZMAN	Social Media Manager
Bérénice Charles	BURGER KING	Marketing Project Manager
Carole Rousseau	BURGER KING	Marketing Project Manager
Anna Perrin	BURGER KING	Marketing Project Manager Assistant

Creative Execution

The openings of restaurants became the only preoccupation of the fans. So to trigger engagement and recruit new fans with no media support, we decided to give them what they want the most. a chance to make Burger King open a restaurant in their cities just by commenting on a Facebook post. By doing it so, we found the best way to engage our fans and amplify the visibility of the brand on the platform. Moreover, it was an easy way for Burger King to know where to develop next.

+1 300 comments (still counting) in only 24 hours +65 000 people reached with a 4.5K fan base and no media support … and an easy way for Burger King to know where to develop next

Burger King is coming back in France after 15 years. A discreet comeback generating lots of rumors among the consumers but also within the press and the media, to the point that openings of restaurants became their only preoccupation. So how to create engagement on a Facebook page with a small fan base when Facebook’s new algorithm disadvantages publications with no media support? We gave the fans what they wanted the most: a chance to make Burger King open a restaurant in their cities just by commenting on a Facebook post. But if you wanted to win… you needed to be the last one to comment!