Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
F03 USE OF CO-CREATION & USER GENERATED CONTENT
#LOVEJU, THE WORLD'S FIRST EVER SOCIAL MEDIA CHOREOGRAPHY
JUVENTUS FOOTBALL CLUB / JUVENTUS FOOTBALL CLUB
WE ARE SOCIAL Milan ITALY
KFC BUCKET
YUM! BRANDS / KFC BUCKET
HUNGRY BOYS Moscow RUSSIA
HP ZOOM ISTANBUL
HP / CONSUMER ELECTRONICS
EDELMAN TURKEY Istanbul TURKEY
THE SOCIAL SHOPPING NETWORK
EBAY CORPORATE SERVICES / EBAY COLLECTIONS
ACHTUNG! Hamburg GERMANY
VRS UP
SKODA UK / SKODA UK
AIS London UNITED KINGDOM
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN
F04 INNOVATIVE USE OF SOCIAL OR COMMUNITY
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Gold
IKEA PS 2014
IKEA / IKEA PS DESIGNER COLLECTION
JSC INSTINCT Moscow RUSSIA
Bronze
THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME
SID LEE Paris FRANCE
Short List
THE BEATS PILLS
BEATS BY DR. DRE / PORTABLE WIRELESS SPEAKER
R/GA London UNITED KINGDOM
IT IS YOUR HAND
ASOCIACIÓN ESPAÑOLA CONTRA EL CANCER (AECC) / TESTICULAR CANCER PREVENTION
VCCP Madrid SPAIN
FINLAND VS SWEDEN / TWITTER DUEL
FINLAND-SWEDEN ATHLETICS INTERNATIONAL / ATHLETICS INTERNATIONAL COMPETITION IN HELSINKI
PASSION AGENCY CASSIUS Helsinki FINLAND
UBER LIBRE
BACARDÍ / ALCOHOL
MR PRESIDENT London UNITED KINGDOM
JUST ROO IT!
BERND HUMMEL / KANGAROOS
CHEIL GERMANY Schwalbach GERMANY
BRAZUCA
ADIDAS / ADIDAS
WE ARE SOCIAL London UNITED KINGDOM
Short List
DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION
PUBLICIS Amsterdam THE NETHERLANDS
#ASKTHENEWMINI
BMW / MINI
WEBGUERILLAS Munich GERMANY
BOSCH WORLD EXPERIENCE 2014
ROBERT BOSCH / SUPPLIER OF TECHNOLOGY AND SERVICES
NETEYE Hamburg GERMANY
CERES SOFT ALE
ROYALUNIBREW / CERES BEER
BCUBE Milan ITALY
HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL
R/GA London UNITED KINGDOM
OPEL'S AIRMAIL FOR VOLKSWAGEN
OPEL GENERAL MOTORS AUSTRIA / OPEL
WIEN NORD Vienna AUSTRIA
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL
McCANN WORLDGROUP GERMANY Frankfurt GERMANY
SHARKNADO TWITTER-TORNADO
TELE 5 GERMANY / TELEVISION SHOW „SCHLECHTESTE FILME ALLER ZEITEN“ (WORST MOVIES OF ALL TIME)
SAINT ELMO'S Munich GERMANY
VIRAL STUPIDITY TURNED INTO ORGAN DONOR ADS
REBORN TO BE ALIVE / ORGAN DONATION FOUNDATION
DUVAL GUILLAUME Antwerp BELGIUM
LIKE ATTACK
ASSOCIATION AGAINST RIGHT-WING EXTREMISM / NON-PROFIT ORGANIZATION
JUNG von MATT Hamburg GERMANY
Short List
THE POP CHARADE RELEASE
POPAGANDA / LUGER / MUSIC FESTIVAL
SAATCHI & SAATCHI Stockholm SWEDEN
EROTICA
DIESEL LUXE - DIESEL PARFUMS / DIESEL EROTICA SHOES & BAG COLLECTION
FRED & FARID GROUP Paris FRANCE
#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS
FRED & FARID GROUP Paris FRANCE
911 BIRTHDAY SONG
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
HIJACK
GARNIER, L’OREAL GROUP / PS CREAM (FACIAL PRIMER)
FRED & FARID GROUP Paris FRANCE
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
GAME OF THRONES TERRITORY
TOURISM IRELAND / TOURIST BOARD
PUBLICIS LONDON UNITED KINGDOM
F05 APPLICATIONS / TOOLS
MTV MATCH MACHINE
MTV / MTV
WENDERFALCK Stockholm SWEDEN
NETFLIX SPOILER FOILER
NETFLIX / NETFLIX
NETFLIX London UNITED KINGDOM
Short List
THE TWITTER PROLONGER
RENAULT SWEDEN / FUEL EFFICIENT RANGE
TBWA\STOCKHOLM SWEDEN
PAYBACK TIME
BNP PARIBAS FORTIS / BANK
PUBLICIS BRUSSELS BELGIUM
Short List
THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER
FCB ZURICH SWITZERLAND
HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL
R/GA London UNITED KINGDOM
LANCIA YPSILON SOCIAL POUR ELLE
LANCIA - FIAT CHRYSLER AUTOMOBILES / AUTOMOTIVE
BITMAMA Torino ITALY
#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS
FRED & FARID GROUP Paris FRANCE
G01 BRANDED GAMES
SPELL UP
GOOGLE / CHROME
GOOGLE CREATIVE LAB London UNITED KINGDOM
Gold
THE MOST SERIOUS GAME EVER
SNCF / TRANSPORT
TBWA\PARIS FRANCE
Silver
VIDEO GAME VETERANS
IVAW / VIDEO GAME
THE CYRANOS McCANN Barcelona SPAIN
GAME IS NOT OVER
MASPEX (TIGER) / TIGER ENERGY DRINK
180HEARTBEATS+JUNG von MATT Warsaw POLAND
BORED TO BRAZZZIL
DEUTSCHE LUFTHANSA / LUFTHANSA
KOLLE REBBE Hamburg GERMANY
911 BIRTHDAY SONG
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
TACO GAME
MENY / TACO
KITCHEN LEO BURNETT Oslo NORWAY
SONG CROSSWORD FACTORY
SWEDISH RADIO / RADIO
FORSMAN & BODENFORS Gothenburg SWEDEN
THE BIGGEST PARTY ON THE INTERNET
UNILEVER / MAGNUM ICE CREAM
LOWE BRINDFORS Stockholm SWEDEN
#RCZRACE
PEUGEOT / RCZ R
BETC Paris FRANCE