| Title | SKYSCRAPER DRILL PACKS |
| Brand | MAKITA |
| Product/Service | POWER TOOLS |
| Category |
B03. OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) |
|
Entrant Company
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Advertising Agency
|
LEO BURNETT FRANKFURT, GERMANY
|
Credits
| Hans Juergen Kaemmerer |
Creative Director |
| Hugo Moura |
Senior Art Director |
| Benjamin Merkel |
Senior Copywriter |
| Andreas Pauli |
Chief Creative Officer |
| Cornelia Richter |
Artbuyer |
| Netti Weber |
Producer |
Results and Effectiveness
We put this special limited edition on the shelves of Makita dealers and sent it to architects, building contractors, journalists, and bloggers. So word about the drill was spread through the media as well as in specialty stores and at construction sites.
Creative Execution
The excellent quality and precision of this drill provided the idea for extraordinary packaging. The best-known skyscrapers in the world: Empire State Building, Chrysler Building, John Hancock Center, Shanghai World Financial Center and the One World Trade Center. Because: It all starts with the right tools.
Insights, Strategy and the Idea
Since 1915, Makita has been producing tools for true professionals. Such as the new Nemesis SDS PLUS drills. Even the hardest materials like reinforced concrete and natural stone can be precisely drilled, as if they were soft as butter. For high load-bearing capacity and reliability, especially important when erecting tall buildings.