Title | FLASHBACK |
Brand | BERLIN TOURISMUS & KONGRESS |
Product/Service | THE VISITBERLIN MUSEUM PASS |
Category |
A06. USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING |
Entrant Company
|
BBDO BERLIN, GERMANY
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
David Mously/Jan Harbeck |
BBDO Berlin Gmbh |
Creative Managing Directors |
Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
Nina Mendez/Christopher Brinkmann |
BBDO Berlin Gmbh |
Art Directors |
Fabian Ruether |
BBDO Berlin Gmbh |
Junior Art Director |
Max Millies/Lars Baldermann |
BBDO Berlin Gmbh |
Copywriters |
Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
Rebecca Sander |
BBDO Berlin Gmbh |
Junior Account Manager |
Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
Maya Iseli |
BBDO Berlin Gmbh |
Art Buyer |
Maximilian Duwe |
|
Production/Producer/Director/Editor |
Egon Riedel |
|
Music/Sound Design |
Frank Restle |
|
Director Of Photography |
|
Studio Funk/Berlin |
Audio Production Company |
Nadine Dyballa |
|
Producer |
Results and Effectiveness
Tourists from all over the world got stunning photographic souvenirs, many of which were uploaded on social networks like facebook, twitter and instagram. This way visitBerlin got a lot of attention and Berlin's museums got a significant increase of visitors.
Creative Execution
The Berlin Wall attracts thousands of visitors every day. We used this attention for spectacular projections along the former border. Therefore we built custommade metal-boxes and placed special projectors in them. Triggered by the flashes of photo cameras the projectors threw images right on the surface of the Berlin Wall.
Insights, Strategy and the Idea
Insight: The Berlin Wall is one of the most photographed landmarks worldwide, but hardly anyone knows the dramatic history of the former border.
Strategy: Create awareness for the city's museums while letting tourists discover Berlin's history by themselves.
Idea: A surprising technology turned the last remaining sec-tions of the wall into projection screens. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourists fotos. This way we turned normal sightseeing-tours into thrilling time travels.