| Title | VIVA COMMUNICATION |
| Brand | VODAFONE |
| Product/Service | VODAFONE |
| Category |
A07. USE OF SOCIAL IN A MEDIA CAMPAIGN |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Media Agency
|
OMD Düsseldorf, GERMANY
|
|
Production Company
|
MARKENFILM CROSSING Hamburg, GERMANY
|
Credits
| Goetz Ulmer |
Jung Von Matt AG |
Chief Creative Officer |
| Thimoteus Wagner |
Jung Von Matt AG |
Chief Creative Officer |
| Simon Hiebl |
Jung Von Matt AG |
Creative Director |
| Thomas Heyen |
Jung Von Matt AG |
Creative Director |
| Markus Kremer |
Jung Von Matt AG |
Creative Director |
| Match Herceg |
Jung Von Matt AG |
Creative Director |
| Manuel Urbanke |
Jung Von Matt AG |
Art Director |
| Maximilian Hoch |
Jung Von Matt AG |
Copywriter |
| Nico Polzin |
Jung Von Matt AG |
Digital Art Director |
| Alexa Petruch |
Jung Von Matt AG |
Designer |
| Julia Kroemker/René Requardt |
Jung Von Matt AG |
Client Service Director |
| Sophie Stejdir |
Jung Von Matt AG |
Account Manager |
| Christian Hibbeler/Lisa Kriszun |
Jung Von Matt AG |
Agency Producer |
| Song Bureau |
|
Music Production |
| Neels Feil |
|
Cinematographer |
| Marco Berger |
|
Director |
| Olaf Didolff |
|
Composer |
| Deli Pictures Gmbh |
|
Post Production |
| Nerdindustries Gbr |
|
Programmer |
| Arthur Jagodda |
|
Editor |
Results and Effectiveness
Bringing a language back to life and preserve it forever cannot be done within a few month. The
goal is to build a long term platform to make the digital legacy of Ayapaneco grow day by day.
By working with the online community already more than 5000 words has been saved forever.
And it is still going on. But the moist important result we already know: one language saved.
Creative Execution
The overall idea was to invent an innovative platform to persevere the language Ayapaneco
forever. Building the first digital legacy that grows day by day by and engages the online
community. Introducing the world's first social dictionary. People can simply adopt a word and
make Ayapaneco live forever. By doing so we gave Ayapaneco a voice back, the voice of
thousands of people. An authentic documentary, trailer and playful outdoor activities supported
the success of the legacy.
Insights, Strategy and the Idea
Vodafone wanted to proof that no other brand has a deeper passion for communication than
they do. In addition, the whole campaign reflects perfectly the brand claim of Vodafone 'Power to
You', demonstrating what's possible when Vodafone gives the power to individuals. And at last,
the campaign needed to have a strong involvement of the social community, which is mandatory
for a communication provider. With Vodafone's mission to rescue a dying language from
extinction, the brand involves people from all over the world with a deep love for communication.