Title | MINI KIOSK |
Brand | COCA-COLA GERMANY |
Product/Service | COCA-COLA MINI CAN 0.15L |
Category |
B01. FAST MOVING CONSUMER GOODS |
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
Tim Stuebane/Birgit Van Den Valentyn |
Ogilvy Germany |
Executive Creative Director |
Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick |
Ogilvy Germany |
Art Director |
Carlos Pabon/Fabian Synneby |
Ogilvy Germany |
Copywriter |
Stephen Kimpel |
Ogilvy Germany |
Account Management |
Martina Diederichs |
Ogilvy Germany |
Art Buyer |
Lars Borges |
Studio Borges |
Photographer |
Georg Ilse |
Ogilvy Germany |
Angency Producer |
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Post Production |
Justus Becker |
Tony Petersen Film |
Director |
Benjamin Entrup |
Freelancer |
Editor |
Fabian Barz |
Tony Petersen Film |
Film Producer |
Fabian Bettinger/Ali Jamshidi |
Freelancer |
Dop Lighting Cameraman |
Mokoh Music Gmbh |
MOKOH Music Gmbh |
Music Production |
Stephan Moritz |
MOKOH Music Gmbh |
Music Production |
Sven Gessner |
Freelancer |
Production Designer |
Michael Willeke/Philip Hartmann |
Coca Cola Gmbh |
Advertiser's Supervisor |
Results and Effectiveness
5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380
mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola
vending machines.
Creative Execution
Combined with a small Coke vending machine, the mini kiosk appeared spontaneously around
different cities, on pedestrian streets, public squares and sidewalks. We placed the kiosk where
usually normal kiosks are placed. The mini kiosk sold a series of miniature products, but first and
foremost the 0.15L mini can.
Insights, Strategy and the Idea
It's the little things in life that makes us happy. Just like the Coca-Cola 0.15L mini can. This was
the simple strategy that linked the Mini Can with our 'mini' solution: The mini Kiosk