Winners & Shortlists


Silver Eurobest

Case Film

Presentation Board

Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Name Company Position
Sascha Hanke Kolle Rebbe Gmbh Executive Creative Director
Rolf Leger Kolle Rebbe Gmbh Unit Creative Director
Oliver Ramm Kolle Rebbe Gmbh Unit Creative Director
Jan Kowalsky Kolle Rebbe Gmbh Account Supervisor
Britta Kronacher Kolle Rebbe Gmbh Account Manager
Nadine Nolting Kolle Rebbe Gmbh Art Director
Sarah Sommer Kolle Rebbe Gmbh Copywriter
Felix Zielke Kolle Rebbe Gmbh Interactive Developement
Sven Hoffmann Kolle Rebbe Gmbh Interactive Developement
Kathrin Kleyh Kolle Rebbe Gmbh Agency Producer
Alexander Hildenberg Kolle Rebbe Gmbh Agency Producer
Katja Sluyter Kolle Rebbe Gmbh Art Buying
Martin Lühe Kolle Rebbe Gmbh Production Manager
Anne Schmücker Kolle Rebbe Gmbh Final Artwork
Jens Raddatz Production
Patrice Lange Waldmann Solar Photographer/Sequences
Alexander Steinhoff Virus@infected Postproduction Gmbh Producer
Christoph Gemeinholzer Harvest Digital Agriculture Post Production/Online Finishing
Andreas Coutsoumbelis Harvest Digital Agriculture Post Production/Post Producer
Dennis Wieck Harvest Digital Agriculture Post Production/Color Grading

Results and Effectiveness

Thanks to the digital posters with just a single motif, over EUR 3,000 were raised at international airports in the first month only. We made sure our posters stayed in people’s mind longer: when those who gave received their credit card bill, they were invited to turn their one-time donation into a monthly gift. Compared with the same period last year, the number of givers making three or more subsequent donations rose by 23%.

Creative Execution

The Social Swipe is a media-based donation method which triggers an interactive experience: when a credit card is swiped through the poster it cuts through the bound hands of an imprisoned Filipino child helping him to return to a normal life. Another scenario enables you to provide the daily meal for a family in Peru: swiping the credit card cuts a slice of bread from a loaf.

Insights, Strategy and the Idea

Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the fight against poverty and injustice, every single euro counts, yet donation fatigue is setting in. How can it be shown in an innovative way that even a small donation can have a big impact? To overcome this hurdle, we developed an entirely new medium for giving: the Social Swipe – the first poster that accepts credit cards.