Title | THE FUTURE IS GREEN |
Brand | 42 MASLAK |
Product/Service | RESIDENCES & OFFICES |
Category |
A02. USE OF PRINT IN A MEDIA CAMPAIGN |
Entrant Company
|
ALICE BBDO Istanbul, TURKEY
|
Advertising Agency
|
ALICE BBDO Istanbul, TURKEY
|
Media Agency
|
OMD Istanbul, TURKEY
|
Credits
Derya Tambay |
ALICE BBDO |
Creative Director |
Cem Öztürk |
ALICE BBDO |
Creative Group Head |
Ali Burak Erkan |
ALICE BBDO |
Creative Group Head |
Özde Gırgırlar |
ALICE BBDO |
Account Executive |
Aylin Acar |
ALICE BBDO |
Account Director |
Results and Effectiveness
The calls received by the 42 MASLAK Sales Office increased significantly after the print ad was published and the team received appreciation on this communication by the people who saw and interact with the ad. The brand gained the image of creating environmental living and the gain of the Leed Platinum Certificate.
Creative Execution
The idea was generated by our agency team and the Media Agency supported to find the right magazine and organized the distribution areas to reach the bulls eye audience.
Insights, Strategy and the Idea
The objective of this special ad was to create awareness of the respectful approach towards the environment&its Leed Platinum Green Building Certificate.
Our target audience was the adults who has their own business or working in high management levels. We knew that these working SES who have high income are missing a life in nature and also interested with the 'green' projects and products.
We decided to produce a green organic print ad to draw the target audiences' attention.