| Gijs Sluijters |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
| Joris Tol |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
| Manfred Bik |
DDB/Tribal Worldwide/Amsterdam |
Strategy Director |
| Dylan De Backer |
DDB/Tribal Worldwide/Amsterdam |
Executive Creative Director |
| Joris Kuijpers |
DDB/Tribal Worldwide/Amsterdam |
Executive Creative Director |
| Jenny Johannesson |
DDB/Tribal Worldwide/Amsterdam |
Designer |
| Joris Blomjous |
DDB/Tribal Worldwide/Amsterdam |
Motion Design |
| Nelleke Van Der Maas/Marieke Kuijl |
DDB/Tribal Worldwide/Amsterdam |
Design |
| Christian Borstlap |
Part Of A Bigger Plan |
Illustrator |
| Jan Willem Heining |
DDB/Tribal Worldwide/Amsterdam |
User Experience Designer |
| David Vogel |
DDB/Tribal Worldwide/Amsterdam |
User Experience Director |
| Menno Schipper |
DDB/Tribal Worldwide/Amsterdam |
Executive Creative Director/Concept |
| Nils Taildeman |
DDB/Tribal Worldwide/Amsterdam |
Creative Involved |
| Ingeborg Van De Wouw |
DDB/Tribal Worldwide/Amsterdam |
Account Director |
| Vincent Breedveld |
DDB/Tribal Worldwide/Amsterdam |
Account Director |
| Davine Van Heese |
DDB/Tribal Worldwide/Amsterdam |
Agency Producer |
| Steven Beukers/Susanne Meier |
DDB/Tribal Worldwide/Amsterdam |
Project Management |
|
Elements Interactive |
Digital Production |
|
De Geluiderij |
Music |
|
Green Dream Productions |
Video Production |
263 Dutch elementary schools are running the Watersavers programme.
In the first year more than 15.000 unique bottles were made.
This means more than 15.000 reminders in showers that remind people to turn off the tap on time.
80% of the participating families review the campaign as positive and relevant.
But most importantly:
More than 60% of the participating families now take shorter showers.
The heart of the campaign is a unique school programme that educates and co-creates with children who design their own label for a shower product with a message for their parents to take shorter showers.
Through the channels of the WWF and Dutch Royal Princess Laurentien van Oranje-Nassau (Missing Chapter Foundation) we approached 40 elementary schools to start with.
Many teachers and school management teams reacted positively and implemented the programme with enthusiasm.
To preserve behavioural change in the longer run, fun measurement tools (including a timetable booklet and a fun mobile stopwatch app) help keep track of shower times.
The data can be downloaded by teachers to follow up in class.
All campaign components come together in an online platform – where even children who aren’t taking part at school can make their own labels.
Watersavers even managed to get its own National Day on September 4th.
Unilever & the WWF partnered in 2013 to reach one big, shared goal: reduce average shower time in The Netherlands from 9 minutes to 5. People don’t realize that heating up water is a huge source of Co2 emissions.
Target audience: Families with children.
Unilever produces many consumer goods, including foods and detergents. The WWF has got a big kids’ club called the Rangers in which lots of Dutch children are enrolled.
We strategically chose children to help deliver the message as they can act as change agents in the family.
The packaging of shower products were the perfect way to reach people in the bathroom.
We used family-relevant Unilever brands as a medium and the child-drawn labels (no logos shown) on shower products worked as little billboards in the shower.