| Title | BILD LIVE-BOARDS |
| Brand | BILD |
| Product/Service | NEWSPAPER |
| Category |
A01. USE OF SCREENS IN A MEDIA CAMPAIGN |
|
Entrant Company
|
JUNG von MATT Stuttgart, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Stuttgart, GERMANY
|
Credits
| Philipp Barth |
Jung Von Matt AG |
Creative Director |
| Holger Oehrlich |
Jung Von Matt AG |
Creative Director |
| Michael Mack |
Jung Von Matt AG |
Art Director |
| Christian Ehni |
Jung Von Matt AG |
Art Director |
| Volker Stolz |
Jung Von Matt AG |
Writer |
| Nico Baumann |
Jung Von Matt AG |
Writer |
| Tim Steffan |
Jung Von Matt AG |
Film Producer |
| Till Beckert |
Freelancer |
Cameraman |
| Laura Mogalle |
Freelancer |
Editor |
| Darek Stöhr |
Jung Von Matt AG |
Project Manager |
Results and Effectiveness
The event was broadcasted live on sport1. 210,000 TV viewers and 6,000 fans in the hall
became witnesses of a completely new board advertising.
Creative Execution
Our solution: BILD sports journalism in real time on all LED boards at the sidelines in the
Telekom Dome in Bonn. For that we have developed a new software which made it possible to
switch comments to running game scenes live on the boards.
Insights, Strategy and the Idea
With 2.5 millions printed copies BILD is Germanys most popular newspaper and one of those
with he highest daily circulation in Europe. This newspaper with a large sports part distinguishes
from others through its relentless style and rapid reporting. How can we dramatize this
speed-reporting of BILD? In a way, that is as surprising as BILD itself.