Title	MESSAGE IN A BUBBLE
Brand	E. BREUNINGER
Product/Service	B BY M. MICALLEF
Category	A04. USE OF AMBIENT MEDIA: SMALL SCALE
Entrant Company	JUNG von MATT Stuttgart, GERMANY
Advertising Agency	JUNG von MATT Stuttgart, GERMANY

Name	Company	Position
Philipp Barth	Jung Von Matt AG	Creative Director
Holger Oehrlich	Jung Von Matt AG	Creative Director
Kai Schmelzle	Jung Von Matt AG	Writer
Marion Dengler	Jung Von Matt AG	Art Director
Stefanie Hepperle	Jung Von Matt AG	Art Director
Raphaela Sigg	Jung Von Matt AG	Art Director
Franziska Hook	Jung Von Matt AG	Project Manager
Miriam Brose	Jung Von Matt AG	Project Manager
Susanne Barthel	Jung Von Matt AG	Project Manager
Tim Steffan	Jung Von Matt AG	Film Producer
Tom Lupo	Jung Von Matt AG	Film Producer
Simone Müller	Jung Von Matt AG	Agency Producer

Results and Effectiveness

In a highly competitive market with established brands it is nearly impossible to introduce a new perfume. As a result of the surprising product presentation the costumers got to know it in a new way and will remember it for a long time. During the event the B By M.Micallef already sold better than all the other 2000 perfumes available at Breuninger.

Creative Execution

Soap bubbles were filled with perfume. When they burst, they set the perfume free, in the air or on one's skin. With the help of a chemist, we managed to attach miniature flyers to the bubbles. They lead customers directly to the perfumery where they can buy the new fragrance.

Insights, Strategy and the Idea

The Breuninger department store has one of the largest perfume selections in Germany. Now, it also has its own perfume, created especially and exclusively for Breuninger: B by M. Micallef. The brief: A promotion that introduces the new fragrance. The challenge: Advertising for perfume is usually very boring: faces of models and packshots of perfumes. We had to find something that is attractive enough to catch poeple's attention and transports the fragrance at the same time. The idea: Message in a bubble: a new sensual experience.