THE NOAH POSTMARK MAILING
| Title | THE NOAH POSTMARK MAILING |
| Brand | NOAH – MENSCHEN FÜR TIERE |
| Product/Service | A MAILING AGAINST ANIMAL TESTING |
| Category |
B08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
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Entrant Company
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SERVICEPLAN Munich, GERMANY
|
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Advertising Agency
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SERVICEPLAN Munich, GERMANY
|
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Media Agency
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MEDIAPLUS Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Cosimo Moeller |
Serviceplan |
Executive Creative Director |
| Henning Patzner |
Serviceplan |
Executive Creative Director |
| Valerie Koch |
Serviceplan |
Copywriter |
| Stefanie Paulus |
Serviceplan |
Art Director |
| Gary Scheicher |
Serviceplan |
Account Supervisor |
| Daniel Albrecht |
Servieplan |
Account Supervisor |
Results and Effectiveness
The direct mailing was a full success for NOAH. 500 mailings has been sent and a total of almost 7.000 Euros has already been donated.
Creative Execution
In cooperation with the Austrian post we developed a special postmark and special issue stamps.
Insights, Strategy and the Idea
Every year 5000 monkeys are senselessly tortured to death in animal testing for "scientific research". The task: Hundreds of mailings are sent each day. To get attention and to collect money we needed an attention-getting idea. In order to point out the cruelty of animal testing and generate donations, we developed The NOAH Postmark Mailing with a special postmark and special issue stamps:
The images on the stamps show apes that appear to be laughing. But when the special postmark is stamped on, they turn into agonized lab animals.