THE NOAH POSTMARK MAILING
Title | THE NOAH POSTMARK MAILING |
Brand | NOAH – MENSCHEN FÜR TIERE |
Product/Service | A MAILING AGAINST ANIMAL TESTING |
Category |
B08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
Media Agency
|
MEDIAPLUS Munich, GERMANY
|
Credits
Alexander Schill |
Serviceplan |
Chief Creative Officer |
Cosimo Moeller |
Serviceplan |
Executive Creative Director |
Henning Patzner |
Serviceplan |
Executive Creative Director |
Valerie Koch |
Serviceplan |
Copywriter |
Stefanie Paulus |
Serviceplan |
Art Director |
Gary Scheicher |
Serviceplan |
Account Supervisor |
Daniel Albrecht |
Servieplan |
Account Supervisor |
Results and Effectiveness
The direct mailing was a full success for NOAH. 500 mailings has been sent and a total of almost 7.000 Euros has already been donated.
Creative Execution
In cooperation with the Austrian post we developed a special postmark and special issue stamps.
Insights, Strategy and the Idea
Every year 5000 monkeys are senselessly tortured to death in animal testing for "scientific research". The task: Hundreds of mailings are sent each day. To get attention and to collect money we needed an attention-getting idea. In order to point out the cruelty of animal testing and generate donations, we developed The NOAH Postmark Mailing with a special postmark and special issue stamps:
The images on the stamps show apes that appear to be laughing. But when the special postmark is stamped on, they turn into agonized lab animals.