| Title | VYSHYVANKA |
| Brand | KYIVSTAR |
| Product/Service | CORPORATE EVENT |
| Category |
B07. CORPORATE IMAGE AND INFORMATION |
|
Entrant Company
|
GRAPE UKRAINE Kiev, UKRAINE
|
|
Media Agency
|
GRAPE UKRAINE Kiev, UKRAINE
|
Credits
| Iurii Gladkyi |
GRAPE UKRAINE |
Ceo |
| Oksana Bogdanova |
GRAPE UKRAINE |
Senior Account Manager |
| Artem Kuchin |
GRAPE UKRAINE |
Creator |
| Elena Salivon |
GRAPE UKRAINE |
Production Director |
| Nataliya Strelchenko |
GRAPE UKRAINE |
Art Director |
| Iurii Gusinsky |
GRAPE UKRAINE |
Designer |
| Olena Martynova |
GRAPE UKRAINE |
Designer |
| Oleksandra Alokhina |
GRAPE UKRAINE |
Copywriter |
| Oleksandr Kozlov |
GRAPE UKRAINE |
Developer |
| Alexandr Rojnov |
GRAPE UKRAINE |
Developer |
| Zakhar Kornev |
GRAPE UKRAINE |
Developer |
Results and Effectiveness
More than 90% of employees take part in this project. More than 600 unique vyshyvankas were created. And more than 6,500 votes for vyshyvankas were received.
Creative Execution
There was no media support.
Insights, Strategy and the Idea
Our target audience was Kyivstar employees.
We wanted to create digital communication for all office employees, which could unite the team and raise the team spirit.