Title | EATSPIRATIONS |
Brand | UNO RESTAURANT |
Product/Service | UNO RESTAURANT |
Category |
A06. USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING |
Entrant Company
|
VOSKHOD Yekaterinburg, RUSSIA
|
Advertising Agency
|
VOSKHOD Yekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Creative Director |
Anton Rozhin |
Voskhod |
Copywriter |
Darya Ovechkina |
Voskhod |
Copywriter |
Vladislav Derevyannikh |
Voskhod |
Art Director |
Evgeniya Surovtseva |
Voskhod |
Designer |
Kirill Ratman |
Voskhod |
Designer |
Dmitry Donik |
Voskhod |
Supervisor |
Nikita Beryozkin |
Voskhod |
Supervisor |
Andrey Bezborodov |
|
Painter |
Elena Kurash |
|
Painter |
Lyubov Makovskaya |
|
Painter |
The Jukebox Blues Band |
|
Music Artists |
Primavera |
|
Music Artists |
Gypsy Trio Romanouche |
|
Music Artists |
Anton Mayantsev And Anzhelika Nevtyra |
|
Dancers |
Lyudmila Makarova |
|
Dancer |
Alexey Oparyshev |
|
Street/Artist |
Vladimir Opalov |
|
Street/Artist |
Results and Effectiveness
As a result more than 300 mass media spotlighted the opening.
We received $68 000 worth of earned-media coverage.
The restaurant got hundreds of positive reviews.
And Tyumen had a major artistic event and the most creative advertising in the history of the city.
Creative Execution
The city's most famous artists received very unusual invitations. To attend the opening they needed to create small pieces of art.
On the opening day the restaurant was completely full. At the heart of the art project there was an experiment.
Our guests shared their gastronomical impressions through works of art: paintings, music pieces and dances.
All the masterpieces created that day became spectacular advertising and decorated the city streets and radio air.
Insights, Strategy and the Idea
When UNO the first author's cuisine restaurant opened in Tyumen, it needed promotion badly. Because none in Tyumen knew what author's cuisine was.
We decided to show people that author’s dishes are similar to works of art and turn the opening into a real art project.