| Title | STATOIL TAKE-OVER BANNER |
| Brand | STATOIL |
| Product/Service | DIGITAL TAKE-OVER BANNER |
| Category |
A09. USE OF OTHER DIGITAL PLATFORMS IN A MEDIA CAMPAIGN |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
IUM Oslo, NORWAY
|
Credits
| Lars Joachim Grimstad |
TRY/Apt/POL |
Creative Director/Copywriter |
| Egil Pay |
TRY/Apt/POL |
Art Director |
| Markus Lind |
TRY/Apt/POL |
Creative Director |
| Jan Kristian Haavi |
TRY/Apt/POL |
Web Designer |
| Thomas Lein |
TRY/Apt/POL |
Web Developer |
| Pål Smitt/Amundsen |
TRY/Apt/POL |
Innovation Director |
| Annette Werner |
TRY/Apt/POL |
Digital Producer |
| Sven Jensen |
TRY/Apt/POL |
Account Director |
| Mona Løkke |
TRY/Apt/POL |
Project Manager |
Results and Effectiveness
A record high click rate on db.no: 2,46%
Largest single driver of traffic to the landing page, where the target user spent on average 1 min and 42 sec.
Creative Execution
How better to visualize the depth, literally, of Statoil's operations, than with an almost infinitely scrollable, "deep" online newspaper?
We bought all the ad space on DB.no - one of Norway's biggest online news sites.
The vertical length of the page is the perfect canvas to describe the depths Statoil operate on. And when the users arrived at the bottom of the page, we prolonged the webpage so that the users could "drill" even deeper into the material. To show that Statoil is capable of doing so-called horizontal drilling underneath the seabed, the page suddenly started scrolling sideways.
Insights, Strategy and the Idea
Objective:
The majority of the general public has heard of Statoil, but few know what the company actually does.
Statoil wanted to make its innovative subsea technology visible to the Norwegian general public in the most relevant way.