MILLIMETRE-PERFECT PARKING
Title | MILLIMETRE-PERFECT PARKING |
Brand | VOLKSWAGEN |
Product/Service | VOLKSWAGEN PARK ASSIST |
Category |
A02. USE OF PRINT IN A MEDIA CAMPAIGN |
Entrant Company
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Advertising Agency
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Media Agency
|
MEDIACOM Düsseldorf, GERMANY
|
Credits
Ralf Heuel |
Grabarz/Partner/Hamburg |
Cco |
Timm Weber |
Grabarz/Partner/Hamburg |
Group Head Creation |
Christoph Stricker |
Grabarz/Partner/Hamburg |
Creative Director |
Constantin Sossidi |
Grabarz/Partner/Hamburg |
Creative Director |
Barbara Dirscherl |
Grabarz/Partner/Hamburg |
Art Director |
Raphael Klawuhn |
Grabarz/Partner/Hamburg |
Copywriter |
Martina Thalhammer |
Grabarz/Partner/Hamburg |
Account Supervisor |
Indra Hohns |
Grabarz/Partner/Hamburg |
Art Buying |
Melanie Marschefski |
Grabarz/Partner/Hamburg |
Image Editing |
Alex Rank |
|
Photographer |
Jan Stempfle |
Grabarz/Partner/Hamburg |
Graphic Designer |
Katrin Redeker |
Grabarz/Partner/Hamburg |
Production |
Holger Rohmig |
Grabarz/Partner/Hamburg |
Final Artwork |
Lutz Kothe |
Volkswagen AG |
Advertiser Supervisor |
Joern Hartig |
Volkswagen AG |
Advertiser Supervisor |
Henning Teichmann |
Volkswagen AG |
Advertiser Supervisor |
Results and Effectiveness
The ad itself was highly engaging and generated huge awareness among our target group. It has proven to be an effective tool to bring the effect of the new generation of Park Assist across to the target group.
Creative Execution
-
Insights, Strategy and the Idea
The new generation of Park Assist from Volkswagen now works for much smaller parking spaces. We made this precision come to live by using a special multi page print ad.