| Title | PAUSE SPEAKER CARDS |
| Brand | PAUSE HOME ENTERTAINMENT |
| Product/Service | HIFI CHAIN |
| Category |
A04. USE OF AMBIENT MEDIA: SMALL SCALE |
|
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Petra Albrektson |
Åkestam Holst |
Art Director |
| Kalle Åkestam |
Åkestam Holst |
Copywriter |
| Henrik Adenskog |
Åkestam Holst |
Account Director |
| Kajsa Jakobsen |
Åkestam Holst |
Account Manager |
| Torbjörn Krantz |
Åkestam Holst |
Product Designer |
| Nisse Axman |
Åkestam Holst |
Motion Designer |
| Anne/Lie Karl |
Åkestam Holst |
Studio Assistant |
| John Müllersdorf |
Åkestam Holst |
Production Manager |
| Fredrik Hjelmquist |
Pause Ljud/Bild |
Advertiser's Supervisor |
Results and Effectiveness
Pause now has the business cards you not only keep, but actually use to share music with your friends. And as the staff keep sharing business cards as usual, they keep improving the sound of spontaneous get togethers everywhere.
Creative Execution
We re-designed their business cards into the world's first business card speakers. They work as battery free, acoustic amplifiers for your smartphone and can always be kept in your wallet.
Insights, Strategy and the Idea
Pause is a high end hi-fi store that specializes in customized sound systems. They wanted to let people know that customized sound is about delivering the best solution for every situation, not the size of your wallet.