| Title | THE LOCAL'S GUIDE |
| Brand | SWEDAVIA SWEDISH AIRPORTS |
| Product/Service | ARLANDA AIRPORT |
| Category |
A08. USE OF MOBILE DEVICES IN A MEDIA CAMPAIGN |
|
Entrant Company
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ÅKESTAM HOLST Stockholm, SWEDEN
|
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Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
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Production Company
|
THE BREWERY Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Kalle Åkestam |
Åkestam Holst |
Copywriter |
| Johan Wahlberg |
Åkestam Holst |
Art Director |
| Fredrik Burman |
Åkestam Holst |
Account Director |
| Jacob Stjärne |
Åkestam Holst |
Account Executive |
| Johan Eklund |
Åkestam Holst |
Digital Producer |
| Daniel Sundin |
Åkestam Holst |
Account Manager |
| Jens Sjöbergh |
Åkestam Holst |
Digital Designer |
| Pellen Wegler |
Åkestam Holst |
Digital Designer |
| Jens Broman |
Åkestam Holst |
Graphic Designer |
| Torbjörn Krantz |
Åkestam Holst |
Graphic Designer |
| Olov Öqvist |
Åkestam Holst |
Graphic Designer |
| Nisse Axman |
Åkestam Holst |
Motion Designer |
| Malin Höglund Nilsson |
Swedavia |
Advertiser's Supervisor |
Results and Effectiveness
During the campaign period, 9% of the total travellers from Arlanda, the largest airport in Sweden, visited The Local's Guide.
Creative Execution
Since everyone is already staring at their phones, we took the destinations to Arlanda and created a real time mobile tourist guide made entirely from the locals' Instagrams. The Local’s Guide lets you explore Instagram feeds of whole cities, and see what people are up to for real. Simply honest and transparent, live from your next destination.
Insights, Strategy and the Idea
Stockholm Arlanda Airport needed boost their likeability among their travellers and wanted to create something inspiring for people waiting at the boarding gates.