| Title | WWF PETS4PETS PROJECT |
| Brand | WWF ITALY |
| Product/Service | WWF |
| Category |
A06. USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING |
|
Entrant Company
|
LEO BURNETT Milan, ITALY
|
|
Advertising Agency
|
LEO BURNETT Milan, ITALY
|
|
Production Company
|
MOVIE MAGIC INTERNATIONAL Milan, ITALY
|
Credits
| Francesco Bozza/Alessandro Antonini |
LEO BURNETT CO. MILAN ITALY |
Executive Creative Directors |
| Andrea Marzagalli |
LEO BURNETT CO. MILAN ITALY |
Associate Creative Director |
| Andrea Stanich |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Sergio Spaccavento |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Paolo Boccardi |
LEO BURNETT CO. MILAN ITALY |
Digital Creative Director |
| Alice Jasmine Crippa |
LEO BURNETT CO. MILAN ITALY |
Copywriter |
| Serena Micieli |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Silvia Savoia |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
Results and Effectiveness
The campaign reached a 500.000€ of media value with a 2.4 milion of audience.
Creative Execution
The campaign started buzzing firstly on the social media and then it went on the major news
channel because of its uniqueness.
Insights, Strategy and the Idea
For the first time, 80 kids were asked to create the new campaign for WWF. They became creative
directors and worked with professionals to realize their ideas.