Title | DRONEVERTISING + WOKKER |
Brand | WOKKER |
Product/Service | WOKKER |
Category |
A04. USE OF AMBIENT MEDIA: SMALL SCALE |
Entrant Company
|
HUNGRY BOYS Moscow, RUSSIA
|
Advertising Agency
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
Vlad Sitnikov |
Hungry Boys |
Creative Director |
Arthur Miroshnichenko |
Hungry Boys |
Copywriter |
Max Malakhov |
Hungry Boys |
Cameraman |
Katya Semenova |
Hungry Boys |
Illustrator |
Alexandr Katin |
Hungry Boys |
Agency Producer |
Results and Effectiveness
Result
The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent.
Creative Execution
Solution
Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.
The concept is simple: brand + drone + sky = dronevertising. By using just ten drones, Wokker capitalised on the time when workers are most thinking about lunch to direct their thoughts towards the ready-to-go Chinese food just a few metres away.
Insights, Strategy and the Idea
We have organized the first drone-vertising campaign in Russia specially for Wokker Asian restaurant chain. Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend on Russian advertising market.
Goal
To draw potential customers' attention and raise the number of orders from a number of local business centers.
Insight
Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break. Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!