| Title | SKIPTEST |
| Brand | GENERAL MOTORS CIS |
| Product/Service | OPEL MOKKA |
| Category |
A09. USE OF OTHER DIGITAL PLATFORMS IN A MEDIA CAMPAIGN |
|
Entrant Company
|
GREY MOSCOW, RUSSIA
|
|
Advertising Agency
|
GREY MOSCOW, RUSSIA
|
|
Media Agency
|
VIZEUM Moscow, RUSSIA
|
|
Production Company
|
SIMPLE MINDS Moscow, RUSSIA
|
Credits
| Andrey Sivkov |
GREY Moscow |
Creative Director |
| Alexey Artyukhov |
GREY Moscow |
Creative Director |
| Ivan Zarutsky |
GREY Moscow |
Art Director |
| Olga Kim |
GREY Moscow |
Account Director |
Results and Effectiveness
2.5 million media impressions with no chance to miss the message.
Creative Execution
We created a series of pre-rolls where the car interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing into it.
Could you avoid that?
2.5 million people couldn't either.
Insights, Strategy and the Idea
When was the last time you actually watched a pre-roll ad? The truth is, over 80% of users skip ad, the only thing people watch is the skip button — to see how many seconds they have to wait…
We decided to use that to show people how Opel Mokka's different features help to deal with the things you can’t avoid on the road — like pre-roll ads.