| Title | SNAPTEST |
| Brand | ESCOLA SECUNDÁRIA FERREIRA DE CASTRO |
| Product/Service | SNAPTEST |
| Category |
A08. USE OF MOBILE DEVICES IN A MEDIA CAMPAIGN |
|
Entrant Company
|
BAR LISBON, PORTUGAL
|
|
Advertising Agency
|
BAR LISBON, PORTUGAL
|
Credits
| Diogo Anahory |
Bar Lisbon |
Creative Director |
| José Bomtempo |
Bar Lisbon |
Creative Director |
| João Amaral |
Bar Lisbon |
Art Director |
| João Gomes De Almeida |
Bar Lisbon |
Copywriter |
| Rita Tojal |
Bar Lisbon |
Account Executive |
| Nuno Moura |
Bar Lisbon |
Web Developer |
Results and Effectiveness
- Students realised that social media and Smartphones could act as study aids.
- Teachers and the wider school community all felt involved in the initiative.
- 80% of students who participated improved their grades.
Creative Execution
We used the social media site Snapchat to create a new study experience for students. This is how the “Snaptest” challenge came about.
Teachers selected questions that were likely to appear in the upcoming exams and which we then forwarded to students at different times via “Snaptest”. The quickest to respond would place higher in a ranking of all the students and win prizes. In this way, only those who had already studied the material or were studying it at the very moment the snap was sent would earn points and rise in the ranking.
Insights, Strategy and the Idea
The Ferreira de Castro Secondary School wanted to improve the results of their Year 9 students when writing Portuguese national exams.
Data produced by the school showed that Smartphones and social media sites were the biggest cause of distracting students when they should have been studying.