Title	CREATE YOUR OWN ORIGINAL COMPOSITION WITH McDONALD´S
Brand	McDONALD´S
Product/Service	SERVICE
Category	A07. USE OF SOCIAL IN A MEDIA CAMPAIGN
Media Agency	OMD SLOVAKIA Bratislava, SLOVAK REPUBLIC
Entrant Company	OMD SLOVAKIA Bratislava, SLOVAK REPUBLIC
Media Agency 2	OMD SLOVAKIA Bratislava, SLOVAK REPUBLIC
Production Company	WATCHTHIS Bratislava, SLOVAK REPUBLIC

Results and Effectiveness

In two weeks, an incredible 17 140 people visited the website and created more than 700 new original compositions. With this simple idea for a minimum investment of the client we engaged people from all over Slovakia and strengthened their positive perception of the McDonald´s brand.

Creative Execution

so this spring, McDonald´s challenged us to compose our own original melody at a special website by "clinking glasses" and to share it with friends to entertain our selves and others. To engage young people we used web communication including sound banners.

Insights, Strategy and the Idea

The create something pretty is one of the nicest feelings one can experience. People at McDonald´s understand this feeling.