LEARN A FOREIGN LANGUAGE USING SUBTITLES
| Title | LEARN A FOREIGN LANGUAGE USING SUBTITLES |
| Brand | BVN |
| Product/Service | BVN |
| Category |
A01. USE OF SCREENS IN A MEDIA CAMPAIGN |
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Entrant Company
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MORTIERBRIGADE Brussels, BELGIUM
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Advertising Agency
|
MORTIERBRIGADE Brussels, BELGIUM
|
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Media Agency
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VRT Brussels, BELGIUM
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Production Company
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2FRAME Zaventem, BELGIUM
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Credits
| Jens Mortier/Joost Berends/Philippe De Ceuster |
Mortierbrigade |
Creative Director |
| Vincent D' Halluin |
Mortierbrigade |
Strategy |
| Joost Berends |
Mortierbrigade |
Creation |
| Willem De Wachter |
Mortierbrigade |
Creative |
| Kwint De Meyer |
Mortierbrigade |
Creative |
| Eline Rousseau |
Mortierbrigade |
Agency Producer |
| Sibylle De Backere/Sam Sisk/Zoë Lambooy |
BVN |
Client |
Results and Effectiveness
THE RESULTS:
• Reached more than 3,000,000 people.
• The teletext page was used over 89,000 times
BVN. Makes people abroad feel at home.
Creative Execution
BVN wanted to help these people to integrate in their new or temporary homeland by teaching them the foreign languages using subtitles. So we created a new teletext page 887 that offered subtitles in French, Spanish and Portuguese. And we put them on the most popular programs: Thuis (N°1 soap opera), Dagelijkse Kost (n°1 cooking show) and FC De Kampioenen (n°1 comedy). This way people could see, read and practice these new languages while watching their favourite programme, again and again, on digital TV until they speak the language like the locals. The tool was launched on national television with three commercials and an introduction by the most popular prime time presenters.
Insights, Strategy and the Idea
BVN is a satellite TV channel of the Flemish public broadcaster. People who go on holiday can then still watch their favourite local programmes.
To create awareness just before the holiday season that BVN makes you feel at home everywhere.