| Title | VOICE OF THE SEA |
| Brand | AAG - ALPE ADRIA GREEN |
| Product/Service | PETITION AGAINST TRIESTE GULF GAS TERMINAL |
| Category |
A06. USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING |
|
Entrant Company
|
PUBLICIS Ljubljana, SLOVENIA
|
|
Advertising Agency
|
PUBLICIS Ljubljana, SLOVENIA
|
Credits
| Toni Tomašek |
Publicis Ljubljana |
Creative Director |
| Drago Mlakar |
Publicis Ljubljana |
Copywriter |
| Katja Kavčič |
Publicis Ljubljana |
Account Manager |
| Petja Montanez |
Publicis Ljubljana |
Art Director |
| Gregor Novak |
Perfo Production |
Producer |
Results and Effectiveness
The campaign achieved a mayor success -- more than 50% of the local population signed the campaign's petition against the building, more than 100 media impressions and on 14th of October 2013 the Žavlje gas terminal was removed from the list of European projects of common interest.
Creative Execution
Instead of trying to tell the people what to do, we used the major public event in the coastal city and we gave a voice to the sea talk create a possibility to talk to the people for itself - in a form of micro media-player hidden in a big sea shell. No one can explain better what will happened if we pollute the sea that the sea itself.
Insights, Strategy and the Idea
To stop the project of building a huge Gas Terminal in gulf of Trieste by Italy which would devastate the Slovenian coastline a powerful message against that project needed to be send to European commission.