| Title | MAKERS OF ORGANIC MILK |
| Brand | VALIO |
| Product/Service | VALIO LUOMU |
| Category |
A05. USE OF AMBIENT MEDIA: LARGE SCALE |
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Entrant Company
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BOB THE ROBOT Helsinki, FINLAND
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Advertising Agency
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BOB THE ROBOT Helsinki, FINLAND
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Media Agency
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VIRTA HELSINKI Helsinki, FINLAND
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Production Company
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LEFT & RIGHT Helsinki, FINLAND
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Credits
| Anu Igoni |
Bob The Robot |
Creative Director |
| Helmi Korpinen |
Bob The Robot |
Creative |
| Ilkka Uotila |
Bob The Robot |
Strategist |
| Mikko Kalso |
Bob The Robot |
Digital Creative Director |
| Mikko Rummukainen |
Bob The Robot |
Producer |
| Jonathan Ben/Ami |
Bob The Robot |
Designer |
| Kenneth Nylund |
Bob The Robot |
Developer |
| Ulla Lesevic |
Bob The Robot |
Designer |
| Perttu Saksa |
Perttu Saksa |
Photographer |
| Kirsi Pärni |
Left And Right |
Producer |
| Jaakko Itäaho |
Bob The Robot Pictures |
Director |
| Lauri Aalto |
Bob The Robot Pictures |
Producer |
Results and Effectiveness
The exhibition was an immediate success, as the gallery gathered 595,000 passers-by and with the ad placements informing people in the area about the gallery's specific location we achieved 1,000,000 VAC-contacts within one week in a city of 550,000 inhabitants.
Creative Execution
The impressive portraits were showcased in an exhibition at the busiest railway station in Finland and also in a stylish net gallery. Ihqu, Ilmi, Laila and many others got the admiring glances they so much deserve. This project is dedicated to all the cows.
Insights, Strategy and the Idea
In organic farms, every cow is treated as a person. Every cow is known by name. They are the faces behind organic milk. Unfortunately, urban people don’t usually see these faces. That’s why the Finnish dairy company Valio asked one of the best Finnish photographers to take portraits of organic cows.