| Title | WALK INTO A BOOK |
| Brand | HUNGARIAN TELEKOM |
| Product/Service | E-BOOK SERVICE |
| Category |
A09. USE OF OTHER DIGITAL PLATFORMS IN A MEDIA CAMPAIGN |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Dóra Suhai |
Isobar Budapest |
Art Director |
| Balázs Vizi |
Isobar Budapest |
Lead Creative |
| Orsolya Nagymáté |
Isobar Budapest |
Lead Creative |
| Krisztián Nagy |
Isobar Budapest |
Developer |
| István Lovas |
Isobar Budapest |
Developer |
| Tamás Uhrin |
Isobar Budapest |
Developer |
| Gergő Kiss |
Isobar Budapest |
Developer |
| Balázs Száday |
Isobar Budapest |
Account Director |
| Zita Fábián |
Isobar Budapest |
Account Director |
| Jennifer Kertész |
Isobar Budapest |
Account Executive |
| Nóra Vető |
Isobar Budapest |
Planner |
| Ottó György |
Isobar Budapest |
Designer |
Results and Effectiveness
We placed these wifi spots in the most inspiring and frequented locations around Budapest where thousands of people walk through daily. 10% of the people who started reading on the location registered for the service and we got a great media coverage.
Creative Execution
We turned scenes of books into e-book stores.
We created a free WIFI spot system in Budapest that worked like an invisible library, where people could read a chapter which is taking place in that exact location. If they liked the book they could register right on the spot in order to get the whole book.
Insights, Strategy and the Idea
Hungarian Telekom asked us to get more registrants for their new e-Book Service so we thought a beautiful or an interesting place that could inspire a writer could also make us read and buy that book.