| Title | LAST COMMENT |
| Brand | BURGER KING |
| Product/Service | BURGER KING |
| Category |
A07. USE OF SOCIAL IN A MEDIA CAMPAIGN |
|
Entrant Company
|
BUZZMAN Paris, FRANCE
|
|
Advertising Agency
|
BUZZMAN Paris, FRANCE
|
Credits
| Georges Mohammed Chérif |
BUZZMAN |
Ceo/Creative Director |
| Thomas Granger |
BUZZMAN |
Vice President |
| Julien Levilain |
BUZZMAN |
Associate Director |
| Pierre Guengant |
BUZZMAN |
Account Manager |
| Loïc Coelho |
BUZZMAN |
Account Executive |
| Pierre Olivier Dezeque |
BUZZMAN |
Art Director |
| Julien Scaglione |
BUZZMAN |
Head Of Social Media |
| Thomas Schmitt |
BUZZMAN |
Social Media Manager |
| Bérénice Charles |
BURGER KING |
Marketing Project Manager |
| Carole Rousseau |
BURGER KING |
Marketing Project Manager |
| Anna Perrin |
BURGER KING |
Marketing Project Manager Assistant |
Results and Effectiveness
+1 300 comments (still counting) in only 24 hours +65 000 people reached with a 4.5K fan base and no media support … and an easy way for Burger King to know where to develop next
Creative Execution
We decided to use the best media to engage our community and reach our consumers: Facebook.
Insights, Strategy and the Idea
Burger King is coming back in France after 15 years. A discreet comeback generating lots of rumors among the consumers but also within the press and the media, to the point that openings of restaurants became their only preoccupation. So how to create engagement on a Facebook page with a small fan base when Facebook’s new algorithm disadvantages publications with no media support?
We gave the fans what they wanted the most: a chance to make Burger King open a restaurant in their cities just by commenting on a Facebook post. But if you wanted to win… you needed to be the last one to comment!