| Title | EKURZINFO |
| Brand | AUDI |
| Product/Service | SMART HANDBOOK - NEXT GENERATION |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
AUDI Ingolstadt, GERMANY
|
|
Advertising Agency
|
AUDI Ingolstadt, GERMANY
|
Credits
| Sebastian Schillinger |
AUDI AG |
Project Manager |
Creative Execution
The Audi eKurzinfo app offers quick and easy assistance in these types of situations. Audi eKurzinfo replaces the concept of flicking through a printed Owner's Manual searching for information with the option to search visually on the vehicle itself. On the basis of augmented reality (AR), Audi customers can discover the many features that their vehicle offers in a new dimension. In this way, they get to know their vehicle better and can live "Vorsprung durch Technik" digitally.
Audi eKurzinfo scans unknown buttons or levers anywhere in the vehicle using the camera on a smartphone. If an object is recognised, corresponding operating instructions and information are shown on the display if desired. Warning lamps, indicator lamps and driver messages are also recognised - 300 items in total. Audi is the first car manufacturer to use this type of information transfer to explain the functions of its vehicles to its customers in a targeted way.
A multitude of functions and operating concepts are used in modern automobiles. Therefore, whether a manufacturer manages to inform customers about these functions and concepts successfully has become a decisive factor for customer satisfaction. Should you turn, press, or even pull the switch? Green, yellow, red lamps – what should you do? Which container should you use to fill up the windscreen washer fluid?
Audi eKurzinfo scans unknown buttons or levers anywhere in the vehicle using the camera on a smartphone. If an object is recognised, corresponding operating instructions and information are shown on the display if desired. Warning lamps, indicator lamps and driver messages are also recognised - 300 items in total. Audi is the first car manufacturer to use this type of information transfer to explain the functions of its vehicles to its customers in a targeted way.