| Title | ZEISS LENS TEST DRIVE |
| Brand | CARL ZEISS AG CAMERA LENS DIVISION |
| Product/Service | CAMERA LENSES |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Michael Kutschinski |
Ogilvy Germany |
Chief Creative Officer |
| Uwe Jakob |
Ogilvy Germany |
Executive Creative Director |
| Dieter Denk |
Ogilvy Germany |
Creative Director |
| Klaus/Martin Michaelis |
Ogilvy Germany |
Art Director/Interface/Navigation |
| Heiner Eberle/Tanja Oezgen |
Ogilvy Germany |
Account Management |
| Jens Steffen |
Ogilvy Germany |
Technical Director |
| Isabell Grasshoff |
Ogilvy Germany |
Application Engineer |
| Martin Dominicus |
Carl Zeiss AG |
Advertiser's Supervisor |
Creative Execution
The iPad App was officially launched in January 2014. It has been promoted as
a sales tool for ZEISS photo retailers (= ZEISS Premium partners) in Germany
via Mail and e-Mail.
- 98 % of the ZEISS premium partners have already downloaded the App.
- 67 % rely on it when advising their customers on a regular basis.
- Sales increase: 10,3 % (compared to same period 2013)
- ZEISS key markets in Europe, Asia and America have already
asked for local versions.
Besides ZEISS got lots of postive individual feedback from retailers and
customers.
There are legions of lenses with lots of complicated information about them.
Hard work to find out, what a particular lens really does. The ZEISS iPad App
makes the outstanding performance of ZEISS lenses immediately visible.
Making it easy for retailers to demonstrate what each and every lens does, and
for costumers to test it even without a camera.