| Title | LOW ON BATTERY? |
| Brand | LG |
| Product/Service | LG G3 |
| Category |
A06. MOBILE ADVERTISING |
|
Entrant Company
|
M&C SAATCHI STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
M&C SAATCHI STOCKHOLM, SWEDEN
|
Credits
| M/C Saatchi Stockholm |
M/C Saatchi Stockholm |
M/C Saatchi Stockholm |
Creative Execution
We created smart banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.
The banners gained click rate up to 830% higher than average. (*Source Havas Media) After only five days, the banners had been picked up by 7,130 relevant blogs, tech forums and newspapers worldwide.
Background:
In fall 2013, LG launched the new G2 Smartphone. It was quicker, smarter, had better display and longer battery time.
Challenge:
How could we get other smartphone users to consider a LG G2? People who love their iPhones, Galaxys and HTCs?
Strategy:
We chose to confront them. On their own phones. LG is an underdog in the smartphone industy. By this "Show, don't tell" approach we communicated some highlights of the LG G3 direct on the competitors smartphones.