| Title | RUBBERBAND AD |
| Brand | HENKEL CENTRAL EASTERN EUROPE |
| Product/Service | PATTEX |
| Category |
A06. MOBILE ADVERTISING |
|
Entrant Company
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Lukas Grossebner |
DDB Wien |
Chief Executive Officer |
| Andreas Berger |
DDB Wien |
Copywriter |
| Andreas Berger |
DDB Wien |
Art Director |
|
Digital Sunray |
Programmer |
Creative Execution
We used the 'rubberband effect' which signals the end of scrolling on mobile devices. We took this unused medium and made the first ever rubberband ad of of the world.
The results proved the success of the ad: 535.196 hits within the first 2 weeks and a conversion rate of almost 10%
Pattex advertises its all-purpose glue with 'superstrong – under every condition'. We went on to prove that this claim even applies to mobile phones interfaces.