Title	HOUR VIEWS
Brand	VACHERON CONSTANTIN
Product/Service	MAGAZINE APP
Category	A03. MOBILE APPLICATIONS
Entrant Company	KIRCHERBURKHARDT Berlin, GERMANY
Advertising Agency	KIRCHERBURKHARDT Berlin, GERMANY

Creative Execution

HOUR VIEWS is Vacheron Constantin’s multimedia magazine app for iPad. The first notable highlight of the magazine is the kaleidoscope cover, which reacts to every slight movement of the iPad – giving a sense of life to the content within. Soft, soothing sounds accompany this cover when tapped gently. In-depth reports, supported by detailed photographs, expose the unique qualities of the Geneva watchmaker’s masterpieces. Watch connoisseurs will be delighted with the interactive elements, including videos, graphics and an impressive 3D animation that intricately showcases the inner workings of timepieces and movements. The tactile content covers everything from the history, tradition and unique craftsmanship of these delicate works of art to the passion, dedication and elegant taste of unequalled watchmaking.

The multimedia magazine appeals to discerning individuals with an interest in thoughtful design and uncompromising craftsmanship – especially watch connoisseurs. It has been produced using modern techniques and fine detailing, mirroring the luxurious lifestyle of the target audience. Spectacular digital effects create an engaging experience, whilst in-depth journalistic pieces humanise Vacheron Constantin’s intricate watchmaking expertise. HOUR VIEWS aims to communicate Vacheron Constantin’s fusion of traditional craftsmanship and cutting-edge technology by offering users a new, fascinating, and interactive perspective into the world of watchmaking. Quite simply, HOUR VIEWS is a timeless representation of a leading luxury watchmaker.

Vacheron Constantin is one of the world’s oldest watch manufacturers. With traditions of excellence maintained for more than 255 years, it is admired for superlative technical mastery and aesthetic taste. How does a company with such an esteemed history of traditional craftsmanship present itself in the digital age? This was the question that Vacheron Constantin set out to answer. It was important for the manufacturer to present its brand essence of tradition and watchmaking excellence through the use of cutting-edge technology. The result: a beautiful, interactive magazine app for the iPad.