MOBILITY FOR A NEW GENERATION
Title | MOBILITY FOR A NEW GENERATION |
Brand | DEUTSCHE BAHN VERTRIEB |
Product/Service | QIXXIT |
Category |
A01. USE OF MOBILE TECHNOLOGY |
Entrant Company
|
CHEIL GERMANY Schwalbach, GERMANY
|
Advertising Agency
|
CHEIL GERMANY Schwalbach, GERMANY
|
Credits
Dr. Clemens Lango |
Cheil Germany Gmbh |
Head Of User Design Experience |
Sven Lohwasser |
Cheil Germany Gmbh |
Account Service Director |
Roland Rudolf |
Cheil Germany Gmbh |
Chief Creative Officer |
Lars Backes |
Cheil Germany Gmbh |
Head Of Digital Strategy |
Ertekin Özcelik |
Cheil Germany Gmbh |
Senior Art Director |
Sascha Kirpal |
Cheil Germany Gmbh |
Senior Conceptual Designer |
Thomas Smuda |
Cheil Germany Gmbh |
Content Designer |
Frank Neuhaus |
Cheil Germany Gmbh |
Client Service Director |
Laura Müller |
Cheil Germany Gmbh |
Project Manager |
Sung Chan Ra |
Cheil Germany Gmbh |
Regional Head |
Volker Selle |
Cheil Germany Gmbh |
Chief Executive Officer |
Kyung Mo Lee |
Cheil Germany Gmbh |
Chief Financial Officer |
Creative Execution
Qixxit integrates all means of transport and connects them on one platform – train, bus, tram, subway, city train, long-distance bus, rental-car, taxi, car-sharing, bike-sharing, car, bike, footway and plane. Despite the broad functionality and immense amount of data to be presented the groundbreaking user interface of Qixxit enables everyone to compare connection alternatives at a glance and to book the preferred trip. En route the user is guided by the app, gets realtime information on progress, changes and delays. The innovative representational model is consistent across mobile, tablet and desktop. It allows superior usability and a delightful user experience.
Qixxit is a digital innovation which defines an absolute new product category. There is nothing comparable on the market. Right from the start Qixxit generated a stunning number of app downloads and received enthusiastic press coverage, feedback of users, portals and blogs. Deutsche Bahn positions itself as a progressive player in the world of today’s mobility. Sometimes the experience of a service has a stronger impact than a classic communicative campaign. So Qixxit is not only a digital product to make our lives easier – it is also a brand statement.
Mobility needs are changing. People have access to an increasing number of diverse means of transportation. Furthermore mobility happens more and more spontaneously. Deutsche Bahn wants to be a first mover in modern mobility. The brief was the conception of a personal mobility advisor which allows customers handling the complexity arising with the broad options and demanded flexibility in modern mobility. An optimum user experience should delight the user and ensure instant usability.