Title	DELTA LLOYD SAILING GAME
Brand	DELTA LLOYD
Product/Service	INSURANCES
Category	A05. MOBILE GAMES
Entrant Company	TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Advertising Agency	TBWA\NEBOKO Amsterdam, THE NETHERLANDS
Production Company	SUPERHERO CHEESECAKE Amsterdam, THE NETHERLANDS

Name	Company	Position
Yacco Vijn	TBWA/NEBOKO	Managing Creative Director
Bas Engels	TBWA/NEBOKO	Managing Creative Director
Marianne Herweijer	TBWA/NEBOKO	Client Services Director
Christian Van Der Ven	TBWA/NEBOKO	Account Manager
Bente Van Der Ark	Eg/Worldwide	Producer
Jan Jesse Bakker	TBWA/NEBOKO	Designer

Creative Execution

The game was initially build for iOS and later ported to Android. In the game you play the wind: by blowing into your iOS device you'll blow wind in the sail of an 'Optimist', the most famous learning vessel (blowing only works with iOS.) Tilting your device left/right will move the helm of the little boat. The game consists of a minimalistic UI, tailor-made illustrations and a dynamic soundtrack that will change according to your gameplay.

Over 16,000 app downloads and 40,000 games played to date. Average playing time of more than 5+ minutes. Target amount of players reached within two weeks.

Delta Lloyd is an insurance company with a serious, somewhat corporate image. Our task was to make the brand more sympathetic to young families. Delta Lloyd has a long-standing sailing sponsorship. In the television commercial we use a sailing trip of a little boy as a metaphor for one's financial life. We decided to create an interactive version of the film and develop a fun game that kids (and their parents) can play on a smartphone or tablet. Blow into the microphone to move the little sailing boat forward and tilt the device to steer through all kinds of obstacles that are also featured in the commercial.