| Title | DREAM GENERATOR |
| Brand | AUSTRAL LAGONS |
| Product/Service | TRAVEL AGENCY |
| Category |
A01. USE OF MOBILE TECHNOLOGY |
|
Entrant Company
|
5EMEGAUCHE Paris, FRANCE
|
|
Advertising Agency
|
5EMEGAUCHE Paris, FRANCE
|
Credits
| Aurélie De Villeneuve |
5emegauche |
Creative Director |
| Marie Herviou |
5emegauche |
Ux Designer |
| Coraline Servais |
5emegauche |
Copywriter |
| Simon Daufresne |
5emegauche |
Art Director |
| Cyrielle Malot |
5emegauche |
Account Director |
Creative Execution
Few weeks after launching the new Austral Lagons website, we provided Dream Generator's app on apple store. After some PR thought the public and travel agencies, the media coverage naturally and the app has generate more then 5 000 downloads in the app store and reached the top ten for a full week.
In the first weeks after launching, the Dream Generator has created more the 50,000 dreams, it has increased the traffic to Austral Lagon’s website by 70%, and it has helped Austral Lagon add 50% more fans on Facebook. In addition to all of this, the Dream Generator app reached the App Store’s Top Ten.
Austral Lagons, the dream Islands specialists, just launched their new website.
How do we promote the site and increase brand awareness of Austral Lagons ?
A digital campaign ? No, not again !
We needed something more innovative, something different. So we created the Dream Generator, a mobile app which makes you dream of an Austral Lagons island.
We created the Dream Generator, a mobile app which makes you dream of an Austral Lagons island.
The mobile app plays tropical sounds during the R.E.M (Rapid Eye Movement) sleep cycles, which makes you dream of the most beautiful islands in the world. When you wake up, you can discover the Austral Lagons’ destination you've dreamed about.