Title	#DREAMON
Brand	UNO FLÜCHTLINGSHILFE
Product/Service	#DREAMON ALARM APP
Category	A02. MOBILE WEBSITES AND WEB APPLICATIONS
Entrant Company	SERVICEPLAN Munich, GERMANY
Advertising Agency	SERVICEPLAN Munich, GERMANY
Production Company	NEVEREST Munich, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Chief Creative Officer
Christoph Everke	Serviceplan	Executive Creative Director
Alexander Nagel	Serviceplan	Executive Creative Director
Katharina Keith	Serviceplan	Creative Director
Matthaeus Frost	Serviceplan	Creative Director
Daniel Gassner	Serviceplan	Copywriter
Dimitrios Arampatzioglou	Serviceplan	Art Director
Marko Savic	Serviceplan	Art Director
Marc Mader	Serviceplan	Account Director
Milan Polimac	Polygone Solutions	Programmer
Maggy Fischer	Neverest	Agency Producer

Creative Execution

The #dreamon App was and still is promoted via the facebook accounts of o2 and our clients as well as via mobile banners. On top of that, o2 promoted it in its regular online newsletter.

Our campaign as well as the #dreamon App itself only started short time ago. And we have already been able to win a partner, that helps us to tell the world about #dreamon. A real big player: o2. This cooperation made it possible to reach more than 25 million o2 costumers at once and spread our message faster than anyone could have expected.

In 2013 51, 2 million people were forcibly displaced worldwide, which made it one of the most challenging years for the UN Refugee Agency and their German partner, the UNO-Flüchtlingshilfe e.V. In search of new ways to generate donations, we developed something, that turned an everyday item into an item everyone can donate with every day: the #dreamon App. An Alarm-App, that collects 10 US-Cents every time you press the Snooze-Button. So you can stay 10 minutes longer in bed and help those people that don’t even have a place to sleep. Users can share their donation via facebook and twitter.