In a world first, Friend Compass connects Facebook friends with flight searches. By uniquely combining your phone’s GPS location, the Facebook API & Momondo’s search engine, your smartphone transforms into a compass instantly revealing where your friends live and how much it costs to visit them. With filters by price, distance, even weather.
A push notification invited Momondo’s existing app users to try Friend Compass. Further mobile focussed activity enabled new users to download the app with a few clicks. Users quickly started to promote Momondo's app through social media as they shared flights and fun app highlights, driving trials and inspiring travel.
Friend Compass brought a new social dimension to travel search and inspired travelling worldwide simply by using friendships. The innovative search feature added value, reward, incentive and renewed engagement for existing app users and enticed new ones.
Friend Compass generated almost 15 million media impressions and global coverage in the first weeks of launch alone, and ranked as one of the App Store’s Best New Apps worldwide.
Launched in 21 markets it’s now a core part of the Momondo business model, producing continuing increases in flight searches. Now, instead of just a few traditional flight search enquiries, Friend Compass users search flights to visit all of their Facebook friends - on average a number of 250+. Furthermore, the positive brand association fostered by tapping into social ties has cemented strong, emotional and continuing ties between Momondo and adventurous traveller users.
With 46% using mobiles/tablets to book a holiday abroad online in the past year, travel search engine Momondo.com wanted to promote their flight search app with an idea that would disrupt an established and traditional travel search market, and inspire people to book their flights with Momondo.
We now have friends all over the world. But what are friends if you never see them? So, we decided to encourage both existing Momondo users and new ones to see their friends, using their emotional, social ties as inspiration rather than highlighting the rational benefits of potential locations as traditional travel search.