Case Film

Presentation Board

Title	RED LIGHT APPLICATION
Brand	VODAFONE
Product/Service	VODAFONE RED LIGHT APPLICATION
Category	B01. INTEGRATED MOBILE CAMPAIGNS: COMMUNICATION BETWEEN MOBILE AND OTHER MEDIA
Entrant Company	Y&R ISTANBUL, TURKEY
Advertising Agency	Y&R ISTANBUL TEAM RED, TURKEY
Media Agency	OMD Istanbul, TURKEY

Name	Company	Position
Ayse Aydin	Y&R Team Red Istanbul	Creative Director
Erkan Kaya	Y&R Team Red Istanbul	Creative Group Head
Ilker Dagli	Y&R Team Red Istanbul	Creative Group Head
Bulent Sengul	Y&R Team Red Istanbul	Art Director
Ugur Sonmez	Y&R Team Red Istanbul	Copywriter
Can Arabacilar	Y&R Team Red Istanbul	Copywriter
Hilal Birecik	Y&R Team Red Istanbul	General Manager
Setenay Ergin	Y&R Team Red Istanbul	Account Supervisor
Deniz Atalay	Y&R Team Red Istanbul	Account Manager
Huseyin Bilir	Y&R Team Red Istanbul	Agency Producer
Bediz Eker	Y&R Team Red Istanbul	Head Of Strategy
Emre Percin	Y&R Team Red Istanbul	Strategist
Ceren Kalkan	Y&R Team Red Istanbul	Account Director

Creative Execution

We prepared women specific videos and embedded the video information in it. Begining of the video a woman talks about some women specific informations for allocating men. Middle of the video woman starts talking about this app and giving information secretly.

The application was downloaded 6,991 times and Shake & Warn was activated 3,591 times.

In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance.