WHERE THE **** IS THE BUS
| Title | WHERE THE **** IS THE BUS |
| Brand | VÄSTTRAFIK |
| Product/Service | TRAVEL & TRANSPORT |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production Company
|
MAD IN SWEDEN Gothenburg, SWEDEN
|
Credits
| Greger Andersson |
Forsman/Bodenfors |
Account Supervisor |
| Helen Johansson |
Forsman/Bodenfors |
Account Manager |
| Staffan Forsman/Lars Jansson |
Forsman/Bodenfors |
Art Director |
| Anders Hegerfors |
Forsman/Bodenfors |
Copywriter |
| Hanna Westberg |
Forsman/Bodenfors |
Designer |
| Peter Gaudiano |
Forsman Bodenfors |
Web Producer |
| Johan Wingård |
Forsman Bodenfors |
Interaction Designer |
Creative Execution
The app was released in march 6 and was marketed both on television and
online.
Where the **** is the bus' has been downloaded more then 100.000 times
so far. That equals 20 percent of Gothenburg's population.
Västtrafik is the company that operates public transport in Gothenburg Sweden.
It's not always an easy task. Like for all similar companies, years of branding
could be destroyed by a bus that's not on time.
'Where the **** is the bus' is the solution to that problem. It simply tells you
where the late bus is. And you can quickly decide if it's worth waiting for - or
choose another line.