| Title | FINNGENERATOR |
| Brand | FINNISH TOURIST BOARD |
| Product/Service | VISIT FINLAND |
| Category |
A02. MOBILE WEBSITES AND WEB APPLICATIONS |
|
Entrant Company
|
SEK & GREY Helsinki, FINLAND
|
|
Advertising Agency
|
SEK & GREY Helsinki, FINLAND
|
|
Advertising Agency 2
|
BYROO Helsinki, FINLAND
|
|
Media Agency
|
VOITTO HELSINKI Helsinki, FINLAND
|
Credits
| Minna Kaitala |
SEK/Grey |
Brand Development Director |
| Ville Granroth |
SEK/Grey |
Art Director |
| Sami Korjus |
SEK/Grey |
Copywriter |
| Sami Lanu |
SEK/Grey |
Strategist |
| Tarja Koskela |
SEK/Grey |
Producer |
| Sari Haavisto |
Media Agency Voitto |
Managing Director |
| Iida Marjosalmi |
Media Agency Voitto |
Planner |
| Jussi Haavisto |
Media Agency Voitto |
Planner |
| Outi Karppanen |
Media Agency Voitto |
Campaign Coordinator |
| Henri Kaukonen |
Media Agency Voitto |
Planner |
| Ville Huumo |
Byroo |
Senior Developer |
| Markus Karikivi |
Byroo |
Project Manager |
Creative Execution
People all over the world use mobile devices more and more to go online. In the midst of a hectic world, they are more interested in quick, easy and personal things. Like for example your own name. Because people are funny – they are ready to do almost anything just to see their own names.
Thus was born Finngenerator, mobile optimized website, where people could change their names in to Finnish names. Suddenly Finland and being Finnish became a personal matter and the need to share online grew. The Finngenerator results were easy to share to social medias.
Over 1.3 million foreigners changed their name into in Finngenerator. Visitfinland.com received over 2.4 million unique visitors from 227 different countries (767% growth compared to 2013). And 36% of all trafic came from mobile devices. Finngenerator names were shared 352 292 times in Facebook and 45 929 times in Twitter. The gained media was worth over 2.7 million euros.
Visitfinland.com number of visitors has stayed record high after the campaign (+27% growth in visitors during summer compared to 2013). Also there was an increase of 30 502 in overnight travelers in May-June (excluding Russians) compared to 2013. These travelers spent ovet 12 million euros in their travel to Finland.
Our target group modern humanists have already seen the world’s metropolises. They appreciate quality of life, pure nature and responsibility. That is exactly what Finland offers. But still only 0.4% of travelers end up in Finland. Finland is a challenger brand and must do things a bit differently. Our goal was to increase awareness of Finland and in long term get tourists to come to our humble country.
More people go online on their mobile devices. So maybe you don’t need nimble stars from the 80s to make a viral hit. All you need is something really simple and fast, like your own name. Because people are funny – they are ready to do almost anything just to see their own names. And that’s how the Finngenerator was born. It was very small and it cost very little. It was based on the natural Finnish environment and on Finnish mythology.