Title	CHECKFOOD
Brand	CAUSE NATIONALE DE LUTTE CONTRE LE GASPILLAGE ALIMENTAIRE
Product/Service	CHECKFOOD
Category	A01. USE OF MOBILE TECHNOLOGY
Entrant Company	5EMEGAUCHE Paris, FRANCE
Advertising Agency	5EMEGAUCHE Paris, FRANCE

Name	Company	Position
Arno Pons	5emegauche	Managing Director
Aurélie De Villeneuve	5emegauche	Creative Director
Coraline Servais	5emegauche	Copywriter
Freddy Valette	5emegauche	Art Director
Jules Habib	5emegauche	Account Executive
Marie Herviou	5emegauche	Ux Designer

Creative Execution

Its launch took place on the occasion of the "fight against food waste pact's" signature by the Agribusiness Ministry. The first step consisted in making it accessible for free to the general public with its downloadable version on the Apple Store. The media coverage naturally went on through the government and media’s relays. The second step now consists in involving large retailers in order to guarantee a simplification of the application (negotiations in progress). The third and last step will involve politicians to adjust the legislative framework and allow a real national plan.

A real media enthusiasm that made possible an appropriation by the general public of this great national cause (thanks to the national press impact and coverage by the big TV channels). As a result today, politicians, associations, retailers, and different supply chain actors are working together with a common goal thanks to the Checkfood project. Consumers are coming forward too : already more than 6 000 users in 4 months !

Each year we throw up tons of wholesome food when millions of people in France have not enough to eat. Almost 13% of the comestibles bought by French households are not consumed before the expiration date and are thrown in the bin still packed. The idea ? « Ckeckfood » is a very simple app that turns wasting into sharing : the user scans the products’ bar code and his mobile warns him when the expiration date gets closer. Then, he has 2 choices : eat or give. Eat to increase his purchasing power. It’s potentially 12 billion euros of the national purchasing power that will not be thrown away… Give to fight poverty. It’s the opportunity to distribute 520 million meals to those who need them the most !