The Get Well Kit was inspired by pharm experts in Sanofi. The idea and concept of the case were developed by the agency and client, its detailed architecture – on a factory that specializes in products for pharmaceutical industry. Materials for the case are pharm-approved, its design comes from years of experience in healthcare appliances. The app was developed in cooperation with medics from Sanofi, who described in detail every possible aspect for pills intake, with designers and programmers. Samples of the case and alpha-versions of the app were tested by pharm professionals to ensure they comply with the requirements.
Because the Get Well Kit is based on a worldwide spread insight – lack of time to remember all required pills – it has already gained worldwide recognition, with over 15,000 visits to the website, more than 75,000 views of product introduction, 1,800 app downloads and over 1,000 product pre-orders. There are large-scale orders from Thailand, Japan, Israel, France etc., which will result in the roll-out the culture of responsible pills intake to the entire world. Sanofi expects it to help in making the shift in patients’ minds towards their medications and always finish a prescribed course of treatment.
Sanofi is a global pharmaceutical company that acts to respond to the healthcare needs of 7 billion people. Professionals at Sanofi realize that in today’s world, it is becoming more difficult to keep important things in mind, and when it comes to sparing attention, patients sacrifice their health for the sake of work issues, family etc. Therefore, Sanofi briefed the agency to create a tool that would minimize medication errors on the part of the patient. The solution is based on the facts that in today’s world people never forget their phones, and that there’s an app for everything. The agency used these two fact, and created a pill organizer that is always with the patient (because it’s worn on their phone), and an app, which helps them organize their pills intake. It will help people be more responsible regarding their medication process, and not miss a single pill.