| Title | COLOURBLOGGING |
| Brand | OBI |
| Product/Service | COLOUR MIXING SERVICE |
| Category |
A01. USE OF MOBILE TECHNOLOGY |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Production Company
|
ELEMENT E FILMPRODUKTION Hamburg, GERMANY
|
Credits
| Hans Albers |
Jung Von Matt |
Executive Creative Director |
| Fabian Roser |
Jung Von Matt |
Executive Creative Director |
| Timm Hanebeck |
Jung Von Matt |
Deputy Executive Creative Director |
| Anna Meissner |
Jung Von Matt |
Creative Director/Copy |
| Nicole Holzenkamp |
Jung Von Matt |
Creative Director/Art Digital |
| Michael Seifert |
Jung Von Matt |
Creative Director/Art Digital |
| Robert Andersen |
Jung Von Matt |
Creative Director/Ux Design |
| Thomas Putnings |
Jung Von Matt |
Senior Art Director |
| Holger Kohl |
Jung Von Matt |
Senior Copywriter |
| Julia Schau |
Jung Von Matt |
Art Director/Digital |
| Jochen Friedrich |
Jung Von Matt |
Client Service Director |
| Holger Nauen |
Jung Von Matt |
Technical Account Director |
| Andreas Kiesel |
Jung Von Matt |
Senior Project Manager/Digital |
| Henning Krause |
Jung Von Matt |
Senior Project Manager/Digital |
| Björn Scholl |
Jung Von Matt |
Senior Ria Developer |
| Robert Menzel |
Jung Von Matt |
Senior Ria Developer |
| Orlando Hohmeier |
Jung Von Matt |
Senior Ria Developer |
| Lennart Kruse |
Jung Von Matt |
Application Developer |
Creative Execution
We invented an application that reaches people on to go: outside. We used digitial billboards to show that getting any paint of their fashionable taste is as easy as getting dressed using face recognition stereo cam, a special processor and an extra coded algorithm that assessed thousands of colours. The billboards rastered people passing by and matched them with an individual colour system. It could be downloaded with QR-Code and led people to the nearest OBI store for getting their personal painted mixed.
In just one day, OBI had mixed their whole colour palette from make-nice-yellow to no-hard-gentian-blue.
Costumer used their mobile phones to get their personal colour card. OBI`s social media channels were also getting more colorful thanks to the hashtag#colourblogging and those who scanned, reposted, repinned ands followed us. But most importantly: People had fun interacting, exploring and challenging OBI`s Colour Picker billboards.
Everyone knows that DIY stores offer a variety of paint colours. But nearly no one knows you can mix any colour you like: With the colour mixing service of Germany`s biggest DIY store OBI. So how do we bring it to their colourless ingrain wallpaper at home? How do we promote this vibrant service?