| Title | FLAGS |
| Brand | CEPYOL |
| Product/Service | ONLINE TRAVEL BOOKING PLATFORM |
| Category |
A06. MOBILE ADVERTISING |
|
Entrant Company
|
TRIBAL WORLDWIDE Istanbul, TURKEY
|
|
Advertising Agency
|
TRIBAL WORLDWIDE Istanbul, TURKEY
|
Credits
| Arda Erdik |
Tribal Worldwide Istanbul |
Creative Director |
| Başar Bellisan |
Tribal Worldwide Istanbul |
Creative Director |
| Barış Sarhan |
Tribal Worldwide Istanbul |
Creative Group Head |
| Sevil Şimşek |
Tribal Worldwide Istanbul |
Art Director |
| Ezgi Deniz |
Tribal Worldwide Istanbul |
Copywriter |
| Elif Mertoğlu |
Tribal Worldwide Istanbul |
Account Director |
| Onur Ersel |
Tribal Worldwide Istanbul |
Interactive Application Developer |
| Emir Medina |
Tribal Worldwide Istanbul |
Agency Producer |
Creative Execution
We wanted to emphasize our insight on an interactive iPad banner where users can experience that “to make the World smaller” is really on the their hands, actually on their fingertips. We found the flags, which create “Flag-ception” between their selves and carried them to mobile. Users switched between flags by pinching out on their iPads. We diverted users from our interactive iPad banner to Cepyol.com’s mobile app.
Our interactive iPad banner was published in 3 different iPad magazines for a duration of one week. With 6755 impressions, it reached 110 clicks, resulting with a Click Through Rate of 1.63%
The World is smaller for the travellers thanks to new technologies, cross-country travelling policies and the accommodation alternatives suitable for every budget. This is why we wanted to call travellers’ attention to Cepyol.com, where you can plan all details of your vacation including transportation and accommodation.